Van de brander:
Churupampa is not just a farm, it is a social business model which the Tocto family is expanding around the town of Chirinos. It already includes over 30 farms and every lot is cupped; last year this included over 4,000 samples. With a communal mindset and organic and Fair Trade certifications, this approach fits perfectly within the Shokunin mindset. It is an inspiration for other growers like Argote and El Bueyerito to help a region grow towards sustainable specialty production.